Today I'm a part of the Norwegian triathlon national team.
My role within the team is to manage their social media accounts and creating content for both @teamnorwaytri, their personal accounts as well as helping the team's sponsors.
With a focus on their brand awareness and content creation, I helped Dreamcase with their digital marketing.
That meant building concepts and campaigns. That meant setting up an ambassador program and distributing their products to the right people with the right information. That meant planning and executing their social media posts and taking care of all their communication with their customers. And that meant planning and project leading photoshoots and content trips with photographers and
content creators worldwide.
Photo cred: @morten.benestad, @oliverbugten,
@followgustavo, @kade.
I played a key role in building ambassador programs worldwide during my time at Db, with a focus within the categories snow and bike. The programs included top athletes, national teams, elite teams, influencers, students, key peers, category photographers, official partners and other collaborations.
"I would recommend Sanna in a heartbeat! We've had a great working relationship for several years and Sanna has always been willing to create bigger and better things for our team. She's genuinely friendly and always brings a smile which makes working with her very easy. Sanna is reliable and diligent with her approach to her work, has a vast array of experiences, and I would be happy to bring her expertise to future projects."
Beth Duryea, Canyon//SRAM
Just giving the bike bag the love it deserves. Featuring The Athertons, Max Fredriksson and Ida Jansson. Photo cred: @douchebags.
During my time at university I was a part of the most dynamic and empowered student ambassador program in the world, responsible for driving the Red Bull brand image on campus and to bring it to life among all students.
Later on I joined the Swedish office to be a part of the sport marketing team during projects like Red Bull Nordix, Red Bull Homerun, Wings for Life World Run and Red Bull Flugtag.
"Sanna has with focus and in a professional way fulfilled the demands she were responsible for. Sanna’s ability to plan, prioritize and deliver assignments have all contributed significantly to the department and the company. Moreover, she is a responsible person with an inner ability to work independently, plan, follow up and deliver within the set deadlines. Sanna is also a team player and a person who is appreciated by her colleagues and cares about the atmosphere in her team. We thank Sanna for her efforts within the Red Bull World and give her our warmest recommendations."
Tobias Reinthaler, Red Bull Sweden
Today I'm also a part of the Trimtex team, a world leading custom sportswear brand, focusing on triathlon, running, cycling, xc skiing
and orienteering.
My key role within the company is to manage their top athletes worldwide, their collaborations, partnerships as well as their
social media accounts.
Photo cred: @trimtex @jamesmitchell5
@schlegto @two26_photography
Together with my colleagues at Db, we planned and executed trips all around the globe with our ambassadors to snap photos for product launches and campaigns. Campaigns that also included building concepts and setting up digital marketing, as well as managing ambassadors, partnerships and PR. Photo cred: @douchebags.
“Sanna was one of the first hires in the marketing department of Db, and over the four years at the company, she has been a key player in making the story of Db to be a successful startup that made it.”
Håkon Tønnessen, Douchebags
We planned and executed a helicopter biking shoot in the middle of the desert in southern Utah. Two helicopters, three of the worlds best freeriders, one camera man and one videographer. Featuring Ethan Nell, Reed Boggs and Ethen Roberts. Photo cred: @douchebags.
Heli cred: @iflyheli.
At Db I was managing all the PR requests, including the PR agencies in US, UK, Switzerland, as well as the consults in the US. I was on tour with Matchstick Productions in US to promote the ski bag and at Sea Otter California to promote the bike bag. On top of that, I was managing the product reviews and the relations with the editors worldwide, from Vogue to Red Bulletin.
"I dealt with Sanna for the last 4 years in her former role as Brand Coordinator at Douchebags, where she was my go to for all areas of this exciting brand. In my ever busy day to day life she kept me up to speed with all the launches that would suit our audience rather than filling my inbox up. She always gave me the heads up on the new launches and product direction, plus kept me in sync with the companies direction.
I found that she had the most in-depth knowledge of the different playgrounds that Douchebag played in from Snow, Bike, Travel & Lifestyle. I wish they made more brand contacts in her mould, as someone who works in the media for an ever-busy Red Bull Media House she would make my busy life very easy.
On a personal note I will genuinely miss having her as my go-to contact at Douchebag as she’s professional, exertive, funny and a joy to deal with. She will be an asset to any business that choose to use her to help them with their marketing and help make them strive to take that next step. I hope to continue to work with her and the brands that she represents to gain them exposure to the world
of Red Bull."
Mark Bishop, Red Bull UK
“Working with Sanna has always been nothing short of delightful. Her intuition for creative marketing strategies in a bustling industry has allowed her, and the companies she represents, to thrive. That, complimented by her genuine personality and passion for outdoors/adventure puts her at the top of my list of people to work for and alongside.”
Ben Sanford, Matchstick Productions US
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